Exploitation all year long

Today at a press event in Charleston, plastic surgeons masquerading as humanitarians announced the launch of a calendar featuring topless women in what they call a “bold visual approach to education about post-mastectomy options.”

Here’s their press release:

Women with Heriditary Predisposition for Breast Cancer Pose Topless in Unique Educational Calendar Launch

WHAT: Launch of a unique calendar of women who are members of FORCE (Facing Our Risk of Cancer Empowered), the nation’s largest community of women who carry a BRCA mutation or other high-risk factors for breast cancer. In the calendar, titled “Life is a Carnival,” 14 women whose faces are festively masked, pose topless in a bold visual approach to education about post-mastectomy options.

Meet some of these brave women, most of whom have the BRCA gene mutation, and learn about the options they chose; meet the founder of FORCE, which has 11,000 members and whose website gets 1.5 million hits/month; meet prominent reconstructive surgeons and a geneticist; and, obtain a free copy of calendar. 

This event provides an opportunity for editors, reporters, producers, on-air hosts and writers to, in an informal setting, meet the women, the founder and director of FORCE, and surgeons who perform microsurgical breast reconstruction. Refreshments, hors d’oeuvres. The event is open to the public, RSVP to 843-513-1010.

WHEN: Thursday, November 1, 5:30 – 7:30 PM

WHERE: The Historic Rice Mill Building, 17 Lockwood Drive -Charleston, S.C

WHO: Sue Friedman, DVM, Executive Director / Founder of FORCE / Calendar model (Born and raised in NY, lives in FL)

FORCE members and Women With BRCA gene (from South Carolina and, elsewhere), some of whom had mastectomy and reconstructive surgery.

James E.Craigie, M and; Richard M. Kline Jr, MD of The Center for Natural Breast Reconstruction;  members of a breast reconstruction team in SC who use microsurgery to transfer live, soft tissue from the abdomen to shape a live breast mound; a procedure growing in popularity as an alternative to breast implants.

Steven Shapiro, M.S., D.M.D., M.D., medical geneticist who provides genetic counseling and testing for BRCA mutations.